The Trump family’s cryptocurrency undertaking, spearheaded by World Liberty Financial (WLF) and backed by President Donald Trump alongside his sons, is entering a new phase marked by ambitious token and treasury initiatives. Previously focused on promotional memecoins and NFTs, the venture is now pursuing a comprehensive strategy to position itself as a crypto powerhouse.
Central to this effort is the proposed launch of USD1, a stablecoin designed to maintain a steady one-to-one peg with the U.S. dollar. Unlike more volatile tokens, USD1 is backed by short-term U.S. Treasuries, dollars, and cash equivalents—offering a vehicle intended for streamlined, cross-border and institutional transactions. But USD1 is only part of the evolving roadmap. WLF is also establishing a strategic token reserve, a financial structure enabling it to manage volatility, invest in decentralized finance (DeFi) projects, and shore up its digital asset base. This reserve signals a shift from purely promotional tokens to more durable financial infrastructure.
Supporting this expansion, WLF has forged a major partnership with ALT5 Sigma, a Nasdaq-listed blockchain fintech firm. In a high-stakes move, ALT5 plans to conduct a $1.5 billion share sale—structured as a mix of stock and WLF tokens—to build a crypto treasury.
This initiative aims to hold a substantial portion of WLF’s own WLFI tokens as reserve assets. Proceeds from the share offering will also be used to fund debt repayment, settle litigation, and bolster working capital—expanding WLF’s financial footprint while reinforcing its treasury capabilities.
Earlier traffic in the WLF ecosystem includes over halfa billion dollars in token salesof $WLFI, alongside the initial memecoin ventures.
Now, WLF is elevating its ambitions across multiple fronts—spanning digital currency issuance, strategic investment holdings, and public-market finance.
