At the intersection of tradition, science, and self-care, Fatush Original Skincare is redefining what beauty means for multicultural communities. Founded by a visionary Somali-American entrepreneur with extensive experience in the Korean beauty industry, Fatush is more than just a skincare line — it’s a mission to educate, empower, and innovate.
With years of hands-on expertise in product development, sourcing, and branding, the founder of Fatush has launched a range of high-performance skincare products that seamlessly blend traditional Korean beauty techniques with modern skincare science. Her entrepreneurial leadership and market knowledge have positioned the brand as a rising force in the competitive world of skincare.
But for Fatush, success goes beyond the shelf.
“My work is not only about creating products — it’s about building a deeper understanding of skincare and wellness. I see skincare as a form of self-care, and I want to educate people, not just sell to them,” says the founder.
Through customer workshops, educational content, and one-on-one engagement, Fatush Original Skincare has cultivated a loyal customer base that values authenticity, results, and connection. Whether through a new serum or an Instagram tutorial, the brand’s message is clear: healthy skin is for everyone, and it starts with knowledge.
What sets Fatush apart is also its bold vision for the future. The brand is actively exploring sustainable practices, inclusive beauty standards, and cutting-edge delivery systems that challenge the norms of mainstream skincare.
The founder’s journey — from navigating global supply chains to building a business from the ground up — serves as an inspiration for other aspiring entrepreneurs, especially women of color breaking into the wellness and beauty space.
“I look forward to collaborating with others who are also passionate about innovation, inclusivity, and holistic wellness. Skincare should reflect who we are — diverse, resilient, and always evolving.”
As Fatush Original Skincare continues to grow, its mission remains rooted in community, education, and empowerment — proving that when cultural wisdom meets modern science, beautiful things happen.
Address:
New Karmel, 200 W Lake St Ste 417, Minneapolis, MN 55408
Snapchat: @faatush216
TikTok: Faatush01
